Do you know what was brand “Aam Aadmi Party” doing 3 years ago? Well, it didn’t even exist then. Though Aam Aadmi existed but the party was not there till Nov 26, 2012. Now, it’s a brand, an inspiring success story, a force to reckon with, well recognized in India and a success case study of many schools. It takes meticulous planning to launch a party and take it to this level within 3 years.
I took AAP example only to prove how easy we accept something and spread it exponentially, especially in India. The above is the case of a constructive situation. However, unfortunately, the same is true for disasters too.
One such disaster is “INTOLERANCE”. Where was it a year ago? it was just a concept but never existed as a brand. Today, it is a brand. A horrible story, a force to reckon with, well recognized in India and across the globe. If not controlled, it can spread like a cancer across the nation. Nothing has fundamentally changed in India. The tolerance levels of people are same. However, we are becoming extremely intolerant to the word Intolerance. We were not like that before. Someone is playing the game again. The game called “DIVIDE AND RULE”. The game that India is extremely vulnerable to. Something we have succumbed to time and again including the British Raj. It’s an open secret. It’s a strategy that never fails with Indians.
Today I am against some of my good friends who are supporting Aamir Khan’s statement who was reciting what his wife said who is influenced by the brand Intolerance. You can see this cancer is spreading everywhere, even the intelligentsia and the cream of India getting vocal about it. Though, I believe that India is becoming more tolerant than ever before, no one will talk about it. Why? Because negativity sells – not positivity. You can’t sensationalize and sell positive things happening around you, there are no buyers. For example, one plane crash news makes it to headlines all over the world, no one is interested in knowing that 100000 flights landing safely every single day.
I’m sure you would be interested in knowing how the brand “INTOLERANCE” enter our lives in the last few months. I found very interesting sequence of events of recent Intolerance in India. So, thought of sharing the timelines of Indian Intolerance with you.
Very surprisingly, the first mention was on 25th December, 2014 in New York Times with an editorial called “Religious intolerance in India” and it starts with how Narendra Modi government might be pushing its militant Hindu-nationalist supporters. Next, it was Barack Obama advising India that it will succeed if it didn’t “splinter along religious lines”. That was followed by a blog published in the Wall Street Journal on 6th February, 2015 as “Obama: Gandhi Would Be Shocked by Religious Intolerance in India”. Looks like the brand Religious Intolerance was taking birth and shape here. On 18th February, 2015 Wall Street journal again published “India’s Modi Vows Crackdown on Religious Intolerance”, basically Modi talked and the newspaper didn’t forget to use the word Religious Intolerance again. How will the brand build otherwise?
Probably the brand religious Intolerance wasn’t selling enough alone. So, it decided to expand it’s scope. On 22nd March, 2015 the article “Beep it! Bans fuel fears of intolerance in India” was published. Interesting part is that here first time intolerance was used without religion and it happened in a UAE newspaper this time. People outside India seemed more concerned about Indian Intolerance – one would wonder why? Still, nNext 5 months were really silent on this topic other than an article in tribune on 1st May saying “Govt rejects US report alleging religious intolerance in India”. However, very interesting to see how all these articles had BJP or Modi’s names all over.
September is when the assault intensified. On 6th September, 2015, Indian Express published “Across the Aisle: The rise and rise of intolerance” a very interesting article by former finance minister of India P Chidambaram. Interestingly, there was no mention of BJP or Modi in this article. Once again the horizon of the article was not limited to religious Intolerance. Then, the meat ban in Mumbai brought another opportunity for the keyword to be used in a news article. Vir Sanghvi, on 14th September, 2015, published “Meat ban is just the beginning: More intolerance is coming” the title looks like declaring the war. I wonder why there is still no logo for the brand Intolerance? There was no mention of the word Intolerance inside the article other than the last line but it did make a very interesting and impactful headline. After this, few mentions of Intolerance found place here and there.
Intolerance assault went full throttle just 50 days back and the return of awards made it more prominent. On 6th October, 2015, TOI published “Nehru’s niece Nayantara Sehgal returns Sahitya Akademi award, protests rising intolerance” first real action reported against Intolerance under the brand. Next mention again was interestingly in gulf news on 8th October, 2015 “India must raise its voice against intolerance” not only it directly linked Intolerance with BJP, once again the title provokes people to recognize and agitate against Intolerance. This news started with the mob lynching of a man on a beef eating controversy.
From this day, brand Intolerance became akin to anti-BJP sentiment in many ways. So, the political divide over the next few days became very visible. Next day, more intelligentsia of India came forward in support of the cause by returning their awards “Writers raise voice against growing ‘intolerance’”. Media covered it 24 x 7. Whole nation got divided over the issue. Everyone was writing about it and protests started here and there. The Aam Aadmi or Bharatiya Janta of India did what they can do best, pouring their emotions over social media. Facebook, twitter, whatsapp was full of nicely crafted messages. Some of these were people’s emotions but most of these were just shares and copy paste that originated from motivated individuals – the only technology you ever need to pollute people’s mindset. NRIs who haven’t set their foot in India in past 10 years also started showing their concerns for their motherland. Internet and Social media fission can be more deadly than Nuclear reaction.
Then, on 10th October, 2015, Tribune (Pakistan) printed an article called “Intolerance in India”. The title sounds like “here’s the new brand”. It was full of anti BJP and Narendra Modi and their policies. The article ended with “a long, difficult road needs to be traversed to get out of the morass” How true indeed. On 10th October, 2015, NDTV had “The Big Fight: Are We Becoming An Intolerant Nation?” A big debate, building the brand on primetime. By now, everyone had fallen into the trap. Here’s Advani himself endorsing the issue on 12th October, 2015 “Intolerance growing in India, says Advani on Sudheendra paint attack: Who said what”. Next day, NDTV quoted the above Pakistani newspaper article as “Freedom Under Threat in India, Says Pakistani Newspaper”. How ironic, Indian paper needing Pakistani clutches to prove a point. Multiple articles followed everywhere in media and social media. After this point, even my mother knows about Intolerance or “asahishnuta”. After all, the brand was needed in hindi also otherwise a large community would have missed out.
So, it was the week of 6th – 12th October that casted the spell. Everyone is clearly divided today but no-one is ruling yet. However, the first step to rule tomorrow is to divide today. Some ulterior motives are already getting served. If we, the people of India don’t stop the madness, we are looking at something messing the fabric of the entire nation. Someone is probably sitting on a drawing-board designing the next steps. Iron is hot and it’s not that difficult to strike it from multiple sides. If someone is really orchestrating the Brand INTOLERANCE in India, we may only be seeing the tip of the iceberg today. The INTOLERANCE MOVEMENT is all set to derail anything good that the government is planning. It might also give them excuse to hide their inabilities to deliver what they promised.
So, what next? India has an amazing history of forgiving and forgetting. It’s one of the most tolerant nations you can find. Here, you can have the most horrible attacks in the history of humankind today and everyone goes to office tomorrow with the headline “India moves on or Mumbai moves on or Delhi moves on….”. Let’s all hope, 50 days from now, no one will be talking about Intolerance anymore. That’s only possible if no-one is working on building this evil brand. Every Indian can also make it happen by just ignoring this topic. When you get involved, your blood boils at the slightest provocation and you react. This reaction causes the divide. At the end of the day, the aam aadmi is always a pawn, someone else is playing the game and making us act the way he wants. Our sentiments are not difficult to guess. Let’s wake up and crush the brand “INTOLERANCE” before it gulps all of us.
Unfortunately, by now, everyone has chosen sides. The intensity may be different. The divide and rule strategy works on intensifying these emotions. That’s when the real divide happens. Let’s not brand it. Let’s not fall into the trap. If every India is saying Indians are becoming intolerant, it’s a matter of introspection. Let’s stop following the propaganda and let’s not get emotional over it. Lets practice restraint. Let’s remember that – We, the people of India, have solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC . It’s not going to be easy but it’s already a miracle that we are doing so far so good. Nothing can divide us – if we decide. If we remain united, we also will become the greatest nation.
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